Question 1

How is SentinelIQ different from Brand24?

Accepted Answer

Brand24 is a broad social-listening suite built for agencies. SentinelIQ focuses on early-stage startups watching their brand across the channels that actually move sentiment — Hacker News, Product Hunt, Reddit, and X — and turns sudden shifts into draft replies and escalations you can act on. If you're a founder protecting a narrow reputation surface, you get faster signal-to-noise for less.

Question 2

Is there a free trial? Do I need a credit card?

Accepted Answer

Yes — there is a free trial on both Starter and Teams, and no credit card is required to start. Pick a plan on the signup page, run the full workspace for the trial period, and decide whether to upgrade only when billing kicks in. Cancel anytime before then and you will never be charged.

Question 3

What counts as a mention?

Accepted Answer

A mention is any public post or thread that references one of your monitored keywords — your brand name, founders' names, product names, tagline, or campaign handles — across the sources SentinelIQ watches. Duplicate reposts are collapsed, low-signal context (e.g. replies from accounts under your own team) is filtered out, and every distinct mention is timestamped and archived in your dashboard.

Question 4

Can I cancel anytime?

Accepted Answer

Yes. Your subscription is month-to-month with no contract — you can cancel from the dashboard or by emailing our team, and your access remains active through the end of the period you've already paid for. There are no cancellation fees and you can export your full mention archive before the account closes.

Question 5

Is my brand data private?

Accepted Answer

Your monitored keywords, mention archive, sentiment history, and alert configuration stay private to your workspace. SentinelIQ does not sell, share, or train on customer monitoring data, and access is scoped per team member. You can export your data as CSV or JSON at any time and delete the workspace when you no longer need it.

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Frequently asked questions